The eye-shaped Hemisferic building in Valencia's City of Arts and Sciences, lit at twilight and mirrored in its pool.
Photographic rights management

Great photographs are worth something. We make sure of it.

79 Pixels manages photographic intellectual property for photographers and rights holders — documenting where their images are used online, resolving unlicensed use, and putting clear licences in place.

  • Evidence you can check for yourself
  • A case reference on every letter
  • Our standard licence rates published for anyone to read
Photo: David Iliff · CC BY-SA 3.0
Received a letter?

Received a letter or email from us? Start here.

Every letter quotes a case reference — keep it to hand. The quickest route is to reply to us: matters are handled in writing, by email.

What we do

Find. Document. Resolve.

01

Find

Image matching finds the photographs we act for in use online, and every match is compared with the original file before a case is opened.

02

Document

Every use is documented when we find it: full-page screenshots and page metadata, with web-archive copies where available, in a timestamped record held in our case-management system.

03

Resolve

We approach every case looking to regularise the use, not to punish. We aim to resolve every matter fairly and in writing. Where a matter can’t be resolved, it moves to the next stage, step by documented step.

Fair by design

Firm on rights. Fair with people.

Most unlicensed use isn’t malicious — a website built in a hurry, a designer who took an image from a search result, a licence whose conditions were never met. When we write about an image, we are looking to regularise that use, not to punish anyone.

That means evidence you can check for yourself, a case reference on every letter, a letter that shows how any sum is made up, our standard licence rates published for anyone to read, and people you can write to. It also means we follow through: letters that go unanswered move to the next stage, step by documented step.

The towers of Khotyn Fortress lit warm at dusk above the Dniester, with the full moon reflected in the river.

Your archive is an asset. Let it behave like one.

If you’re a professional photographer or rights holder, your pictures are almost certainly being used in places you’ve never been paid for. We find those uses and turn them into licences — you stay behind the camera.

Photo: Ryzhkov Sergey · CC BY-SA 4.0