Licence rates
Photo: David Iliff · CC BY-SA 3.0
Public Photography Licence Rate Card
Market editions: United Kingdom, United States, EU/EEA and other territories. Valid from 1 January 2026.
Three market editions
The United Kingdom table is the base card in pounds sterling; the United States and EU/EEA editions are priced in their own currencies. For Canada, Australia, New Zealand and other markets, see the market edition summary below.
Received a letter?
The sum in your letter, and how it is made up, are set out in the letter itself. A retrospective licence covers identified past use only. Find your letter.
Creative Commons photographs
Where a photograph is also published under a Creative Commons licence, you may use it free of charge by meeting every condition of that licence — see free, with conditions. These rates are for licences on our own terms.
79 Pixels, Inc. operates a photographic image library with a mixture of fully owned, assigned and licensed photographic works. These are 79 Pixels' public standard rates for non-exclusive photographic licences unless a different written quotation or contract is agreed.
Market-rate basis
The United Kingdom table is the base public rate card and is priced in GBP sterling. The United States table applies a +30% market uplift and is priced in USD. The EU/EEA table applies a +20% market uplift and is priced in EUR. These are market-specific public rates, not currency-exchange conversions. Figures are rounded to the nearest 5 units of the relevant currency.
1. Licence types and definitions
| Licence type | Meaning |
|---|---|
| Attribution / credited licence | Non-exclusive use where the image is credited exactly as required by 79 Pixels and/or the photographer. Usually includes visible name credit, source/URL where applicable, and licence notice where relevant. |
| Royalty-free / no-credit licence | Non-exclusive use for the stated media without an ongoing per-view royalty and without a visible credit requirement, subject to the agreed scope. It is not an assignment, exclusive licence or sublicence. |
| Time-limited attribution licence | Lower-cost licence for limited use, usually 12 months, with compliant attribution. Continued use after expiry requires renewal. |
| Rights-managed licence | Tailored licence priced by placement, territory, term, audience, media, campaign size and prominence. Used for advertising, covers, high-volume, broadcast, packaging, app, enterprise and unusual uses. |
| Retrospective licence | A licence to regularise identified past use. It does not authorise future use or any additional uses not specifically identified in writing. |
| Exclusive licence / assignment | Available by quotation only. Exclusivity, copyright assignment and removal of images from the library are materially higher-value rights and are not included in standard rates. |
2. Market edition summary
| Market | Currency | Basis | Note |
|---|---|---|---|
| United Kingdom | GBP sterling | Base public rate card | Primary UK enforcement and licensing schedule |
| United States | USD | +30% to UK basis | Used for US clients, US publications and US-directed uses |
| EU / EEA | EUR | +20% to UK basis | Used for EU/EEA clients, EU publications and EU-directed uses |
| Canada, Australia, New Zealand and other markets | USD or local quote | Normally US table or case-specific quote | Market, territory, tax and enforcement route may affect price |
| Worldwide / multi-territory use | Quote required | Rights-managed | Priced by media, duration, audience, prominence and number of markets |
3. United Kingdom market version - GBP
UK rates are shown in GBP sterling and are valid from 1 January 2026. The rates below are standard public rates for the stated use categories unless a different written quotation or contract is agreed.
Online and digital publication rates
| Use category - one photograph | Attribution / credited | Royalty-free / no-credit | 12-month credited | Retrospective minimum |
|---|---|---|---|---|
| Non-commercial web page, blog or article | £300 | £600 | £195 | £600 |
| Public-interest / educational web use | £450 | £795 | £250 | £795 |
| Commercial editorial/news web article | £595 | £995 | £300 | £795 |
| Commercial corporate blog/news item | £595 | £995 | £350 | £795 |
| Commercial service page or evergreen web page | £795 | £1,200 | £395 | £995 |
| Directory, venue, travel or location listing | £700 | £1,100 | £350 | £995 |
| Homepage, landing page, hero image or banner | £950 | £1,500 | £500 | £1,500 |
| Downloadable PDF, white paper or online brochure | £795 | £1,250 | £400 | £1,250 |
| Email newsletter or CRM campaign | £450 | £795 | £250 | £795 |
| Organic social media post, one platform | £300 | £600 | £175 | £600 |
| Organic social media campaign, up to 5 posts | £650 | £1,100 | £350 | £995 |
| Paid social media advert or sponsored post | N/A | £2,000 | N/A | £2,000 |
| Paid search/display advert or digital campaign creative | N/A | £2,250 | N/A | £2,250 |
| Mobile app, software interface or digital product | N/A | £2,250 | N/A | £2,250 |
| Video thumbnail, podcast artwork or streaming listing | £795 | £1,250 | £400 | £1,250 |
Retrospective-use rates
| Retrospective category - identified past use only | Public rate / minimum |
|---|---|
| Single-use corporate/news web use (limited scope; image removed) | £595 |
| Standard commercial web article, blog or corporate news item | £795 |
| Commercial no-credit web use / duration, source or scope not particularised | £995 |
| Public-facing service page, directory page or evergreen business page | £995 |
| Homepage, landing page, hero/banner or other prominent placement | £1,500 |
| PDF, brochure, report, white paper or downloadable publication | £1,250 |
| Social media historic use, per platform/campaign | £600 |
| Print publication - inside use | £995 |
| Print cover, advert, campaign, poster or high-prominence use | £2,400 |
| Unknown additional uses, adaptations or syndication | Quote required |
Print, publishing and covers
| Print / publication use | Attribution / credited | No-credit / commercial | Scope |
|---|---|---|---|
| Editorial print - inside, up to 1/4 page | £450 | £750 | Single issue / edition |
| Editorial print - inside, up to 1/2 page | £595 | £995 | Single issue / edition |
| Editorial print - inside, full page | £995 | £1,400 | Single issue / edition |
| Editorial print - front cover | £2,000 | £2,400 | Single issue / edition |
| Back cover or inside cover | £1,500 | £2,000 | Single issue / edition |
| Book interior image | £950 | £1,500 | One language / edition |
| Book cover, dust jacket or ebook cover | £2,400 | £3,500 | One language / edition |
| Academic journal / report interior | £595 | £995 | Single publication |
| Annual report or prospectus interior | £950 | £1,500 | Single publication |
| Annual report or prospectus cover | £2,400 | £3,500 | Single publication |
| Printed brochure, flyer or event programme | £795 | £1,250 | One campaign / edition |
| Poster, point-of-sale or exhibition panel | £1,200 | £2,000 | One campaign / display |
| Calendar, first image | £1,500 | £2,500 | One edition |
| Calendar, each additional image | £450 | £750 | One edition |
| Packaging, label, retail product or merchandise | N/A | From £2,500 | Quote required |
3. United Kingdom market version - GBP - specialist uses
Advertising, brand and high-value promotional use
| Advertising / brand use | Rate | Typical scope |
|---|---|---|
| Small business local online campaign | £1,500 | One campaign / 12 months |
| Regional online advertising campaign | £2,500 | One campaign / region / 12 months |
| National online advertising campaign | £4,000 | One campaign / national / 12 months |
| Print advertising in newspaper or magazine | From £2,500 | Per campaign / placement |
| Outdoor advertising, posters, transport or billboard | From £3,500 | Per campaign / territory |
| Television, broadcast, cinema or streaming advert | From £5,000 | Per campaign / territory |
| Tourism, property, luxury, university or destination campaign | From £3,500 | Per campaign / territory |
| Political, lobbying, issue-based or reputational campaign | Quote required | Subject to approval |
| High-risk, regulated or sensitive commercial sector | Quote required | Subject to approval |
| Worldwide brand campaign | Quote required | Usually from £8,000 equivalent |
Internal, corporate and institutional use
| Corporate / institutional use | Attribution / credited | No-credit | Scope |
|---|---|---|---|
| Internal presentation or training deck | £400 | £700 | Single organisation / internal only |
| Public conference presentation or webinar deck | £650 | £1,100 | One event / online recording excluded unless agreed |
| Corporate report, ESG report or investor deck | £950 | £1,500 | Single publication / project |
| Museum, gallery, school or exhibition display | £650 | £1,200 | One venue / up to 12 months |
| University, academic or research use | £450 | £795 | Single project / publication |
| Training manual, policy document or course material | £650 | £1,100 | Single organisation / 12 months |
| Client pitch, tender or proposal document | £450 | £795 | Single pitch / proposal |
| Intranet, staff portal or internal knowledge base | £450 | £795 | One organisation / 12 months |
Broadcast, video, audio-visual and emerging media
| Audio-visual / emerging-media use | Rate | Scope / note |
|---|---|---|
| Documentary / factual TV programme still | From £1,500 | Single programme / 5 years |
| Streaming, VOD or online video use | From £1,250 | Single video / 12 months |
| YouTube or social video, organic only | £795 | Single video / one channel |
| Video advert or commercial | From £5,000 | Per campaign / territory |
| Podcast or cover artwork | £795 | One podcast / one year |
| VR, AR, immersive display or interactive installation | Quote required | Priced by audience, duration and platform |
| NFT, tokenised asset, generative AI, dataset or model-training use | Not included | Specific written permission required |
4. United States market version - USD
US rates are shown in USD and apply a +30% market uplift to the UK public rate basis. These are not FX conversions; they are 79 Pixels market rates for US clients, US-directed uses and US publications.
Online and digital publication rates
| Use category - one photograph | Attribution / credited | Royalty-free / no-credit | 12-month credited | Retrospective minimum |
|---|---|---|---|---|
| Non-commercial web page, blog or article | $390 | $780 | $255 | $780 |
| Public-interest / educational web use | $585 | $1,035 | $325 | $1,035 |
| Commercial editorial/news web article | $775 | $1,295 | $390 | $1,035 |
| Commercial corporate blog/news item | $775 | $1,295 | $455 | $1,035 |
| Commercial service page or evergreen web page | $1,035 | $1,560 | $515 | $1,295 |
| Directory, venue, travel or location listing | $910 | $1,430 | $455 | $1,295 |
| Homepage, landing page, hero image or banner | $1,235 | $1,950 | $650 | $1,950 |
| Downloadable PDF, white paper or online brochure | $1,035 | $1,625 | $520 | $1,625 |
| Email newsletter or CRM campaign | $585 | $1,035 | $325 | $1,035 |
| Organic social media post, one platform | $390 | $780 | $230 | $780 |
| Organic social media campaign, up to 5 posts | $845 | $1,430 | $455 | $1,295 |
| Paid social media advert or sponsored post | N/A | $2,600 | N/A | $2,600 |
| Paid search/display advert or digital campaign creative | N/A | $2,925 | N/A | $2,925 |
| Mobile app, software interface or digital product | N/A | $2,925 | N/A | $2,925 |
| Video thumbnail, podcast artwork or streaming listing | $1,035 | $1,625 | $520 | $1,625 |
Retrospective-use rates
| Retrospective category - identified past use only | Public rate / minimum |
|---|---|
| Single-use corporate/news web use (limited scope; image removed) | $775 |
| Standard commercial web article, blog or corporate news item | $1,035 |
| Commercial no-credit web use / duration, source or scope not particularised | $1,295 |
| Public-facing service page, directory page or evergreen business page | $1,295 |
| Homepage, landing page, hero/banner or other prominent placement | $1,950 |
| PDF, brochure, report, white paper or downloadable publication | $1,625 |
| Social media historic use, per platform/campaign | $780 |
| Print publication - inside use | $1,295 |
| Print cover, advert, campaign, poster or high-prominence use | $3,120 |
| Unknown additional uses, adaptations or syndication | Quote required |
Print, publishing and covers
| Print / publication use | Attribution / credited | No-credit / commercial | Scope |
|---|---|---|---|
| Editorial print - inside, up to 1/4 page | $585 | $975 | Single issue / edition |
| Editorial print - inside, up to 1/2 page | $775 | $1,295 | Single issue / edition |
| Editorial print - inside, full page | $1,295 | $1,820 | Single issue / edition |
| Editorial print - front cover | $2,600 | $3,120 | Single issue / edition |
| Back cover or inside cover | $1,950 | $2,600 | Single issue / edition |
| Book interior image | $1,235 | $1,950 | One language / edition |
| Book cover, dust jacket or ebook cover | $3,120 | $4,550 | One language / edition |
| Academic journal / report interior | $775 | $1,295 | Single publication |
| Annual report or prospectus interior | $1,235 | $1,950 | Single publication |
| Annual report or prospectus cover | $3,120 | $4,550 | Single publication |
| Printed brochure, flyer or event programme | $1,035 | $1,625 | One campaign / edition |
| Poster, point-of-sale or exhibition panel | $1,560 | $2,600 | One campaign / display |
| Calendar, first image | $1,950 | $3,250 | One edition |
| Calendar, each additional image | $585 | $975 | One edition |
| Packaging, label, retail product or merchandise | N/A | From $3,250 | Quote required |
4. United States market version - USD - specialist uses
Advertising, brand and high-value promotional use
| Advertising / brand use | Rate | Typical scope |
|---|---|---|
| Small business local online campaign | $1,950 | One campaign / 12 months |
| Regional online advertising campaign | $3,250 | One campaign / region / 12 months |
| National online advertising campaign | $5,200 | One campaign / national / 12 months |
| Print advertising in newspaper or magazine | From $3,250 | Per campaign / placement |
| Outdoor advertising, posters, transport or billboard | From $4,550 | Per campaign / territory |
| Television, broadcast, cinema or streaming advert | From $6,500 | Per campaign / territory |
| Tourism, property, luxury, university or destination campaign | From $4,550 | Per campaign / territory |
| Political, lobbying, issue-based or reputational campaign | Quote required | Subject to approval |
| High-risk, regulated or sensitive commercial sector | Quote required | Subject to approval |
| Worldwide brand campaign | Quote required | $10,400 |
Internal, corporate and institutional use
| Corporate / institutional use | Attribution / credited | No-credit | Scope |
|---|---|---|---|
| Internal presentation or training deck | $520 | $910 | Single organisation / internal only |
| Public conference presentation or webinar deck | $845 | $1,430 | One event / online recording excluded unless agreed |
| Corporate report, ESG report or investor deck | $1,235 | $1,950 | Single publication / project |
| Museum, gallery, school or exhibition display | $845 | $1,560 | One venue / up to 12 months |
| University, academic or research use | $585 | $1,035 | Single project / publication |
| Training manual, policy document or course material | $845 | $1,430 | Single organisation / 12 months |
| Client pitch, tender or proposal document | $585 | $1,035 | Single pitch / proposal |
| Intranet, staff portal or internal knowledge base | $585 | $1,035 | One organisation / 12 months |
Broadcast, video, audio-visual and emerging media
| Audio-visual / emerging-media use | Rate | Scope / note |
|---|---|---|
| Documentary / factual TV programme still | From $1,950 | Single programme / 5 years |
| Streaming, VOD or online video use | From $1,625 | Single video / 12 months |
| YouTube or social video, organic only | $1,035 | Single video / one channel |
| Video advert or commercial | From $6,500 | Per campaign / territory |
| Podcast or cover artwork | $1,035 | One podcast / one year |
| VR, AR, immersive display or interactive installation | Quote required | Priced by audience, duration and platform |
| NFT, tokenised asset, generative AI, dataset or model-training use | Not included | Specific written permission required |
5. EU / EEA market version - EUR
EU/EEA rates are shown in EUR and apply a +20% market uplift to the UK public rate basis. These are not FX conversions; they are 79 Pixels market rates for EU/EEA clients, EU/EEA-directed uses and EU/EEA publications.
Online and digital publication rates
| Use category - one photograph | Attribution / credited | Royalty-free / no-credit | 12-month credited | Retrospective minimum |
|---|---|---|---|---|
| Non-commercial web page, blog or article | €360 | €720 | €235 | €720 |
| Public-interest / educational web use | €540 | €955 | €300 | €955 |
| Commercial editorial/news web article | €715 | €1,195 | €360 | €955 |
| Commercial corporate blog/news item | €715 | €1,195 | €420 | €955 |
| Commercial service page or evergreen web page | €955 | €1,440 | €475 | €1,195 |
| Directory, venue, travel or location listing | €840 | €1,320 | €420 | €1,195 |
| Homepage, landing page, hero image or banner | €1,140 | €1,800 | €600 | €1,800 |
| Downloadable PDF, white paper or online brochure | €955 | €1,500 | €480 | €1,500 |
| Email newsletter or CRM campaign | €540 | €955 | €300 | €955 |
| Organic social media post, one platform | €360 | €720 | €210 | €720 |
| Organic social media campaign, up to 5 posts | €780 | €1,320 | €420 | €1,195 |
| Paid social media advert or sponsored post | N/A | €2,400 | N/A | €2,400 |
| Paid search/display advert or digital campaign creative | N/A | €2,700 | N/A | €2,700 |
| Mobile app, software interface or digital product | N/A | €2,700 | N/A | €2,700 |
| Video thumbnail, podcast artwork or streaming listing | €955 | €1,500 | €480 | €1,500 |
Retrospective-use rates
| Retrospective category - identified past use only | Public rate / minimum |
|---|---|
| Single-use corporate/news web use (limited scope; image removed) | €715 |
| Standard commercial web article, blog or corporate news item | €955 |
| Commercial no-credit web use / duration, source or scope not particularised | €1,195 |
| Public-facing service page, directory page or evergreen business page | €1,195 |
| Homepage, landing page, hero/banner or other prominent placement | €1,800 |
| PDF, brochure, report, white paper or downloadable publication | €1,500 |
| Social media historic use, per platform/campaign | €720 |
| Print publication - inside use | €1,195 |
| Print cover, advert, campaign, poster or high-prominence use | €2,880 |
| Unknown additional uses, adaptations or syndication | Quote required |
Print, publishing and covers
| Print / publication use | Attribution / credited | No-credit / commercial | Scope |
|---|---|---|---|
| Editorial print - inside, up to 1/4 page | €540 | €900 | Single issue / edition |
| Editorial print - inside, up to 1/2 page | €715 | €1,195 | Single issue / edition |
| Editorial print - inside, full page | €1,195 | €1,680 | Single issue / edition |
| Editorial print - front cover | €2,400 | €2,880 | Single issue / edition |
| Back cover or inside cover | €1,800 | €2,400 | Single issue / edition |
| Book interior image | €1,140 | €1,800 | One language / edition |
| Book cover, dust jacket or ebook cover | €2,880 | €4,200 | One language / edition |
| Academic journal / report interior | €715 | €1,195 | Single publication |
| Annual report or prospectus interior | €1,140 | €1,800 | Single publication |
| Annual report or prospectus cover | €2,880 | €4,200 | Single publication |
| Printed brochure, flyer or event programme | €955 | €1,500 | One campaign / edition |
| Poster, point-of-sale or exhibition panel | €1,440 | €2,400 | One campaign / display |
| Calendar, first image | €1,800 | €3,000 | One edition |
| Calendar, each additional image | €540 | €900 | One edition |
| Packaging, label, retail product or merchandise | N/A | From €3,000 | Quote required |
5. EU / EEA market version - EUR - specialist uses
Advertising, brand and high-value promotional use
| Advertising / brand use | Rate | Typical scope |
|---|---|---|
| Small business local online campaign | €1,800 | One campaign / 12 months |
| Regional online advertising campaign | €3,000 | One campaign / region / 12 months |
| National online advertising campaign | €4,800 | One campaign / national / 12 months |
| Print advertising in newspaper or magazine | From €3,000 | Per campaign / placement |
| Outdoor advertising, posters, transport or billboard | From €4,200 | Per campaign / territory |
| Television, broadcast, cinema or streaming advert | From €6,000 | Per campaign / territory |
| Tourism, property, luxury, university or destination campaign | From €4,200 | Per campaign / territory |
| Political, lobbying, issue-based or reputational campaign | Quote required | Subject to approval |
| High-risk, regulated or sensitive commercial sector | Quote required | Subject to approval |
| Worldwide brand campaign | Quote required | €9,600 |
Internal, corporate and institutional use
| Corporate / institutional use | Attribution / credited | No-credit | Scope |
|---|---|---|---|
| Internal presentation or training deck | €480 | €840 | Single organisation / internal only |
| Public conference presentation or webinar deck | €780 | €1,320 | One event / online recording excluded unless agreed |
| Corporate report, ESG report or investor deck | €1,140 | €1,800 | Single publication / project |
| Museum, gallery, school or exhibition display | €780 | €1,440 | One venue / up to 12 months |
| University, academic or research use | €540 | €955 | Single project / publication |
| Training manual, policy document or course material | €780 | €1,320 | Single organisation / 12 months |
| Client pitch, tender or proposal document | €540 | €955 | Single pitch / proposal |
| Intranet, staff portal or internal knowledge base | €540 | €955 | One organisation / 12 months |
Broadcast, video, audio-visual and emerging media
| Audio-visual / emerging-media use | Rate | Scope / note |
|---|---|---|
| Documentary / factual TV programme still | From €1,800 | Single programme / 5 years |
| Streaming, VOD or online video use | From €1,500 | Single video / 12 months |
| YouTube or social video, organic only | €955 | Single video / one channel |
| Video advert or commercial | From €6,000 | Per campaign / territory |
| Podcast or cover artwork | €955 | One podcast / one year |
| VR, AR, immersive display or interactive installation | Quote required | Priced by audience, duration and platform |
| NFT, tokenised asset, generative AI, dataset or model-training use | Not included | Specific written permission required |
6. Bundles, volume discounts and collection licences
Bundle discounts apply to base advance licence rates only. They do not automatically apply to retrospective enforcement matters, paid advertising, exclusivity, assignment, syndication, sublicensing, high-volume redistribution or uses requiring special approval.
| Bundle / service | UK GBP | US USD (+30%) | EU/EEA EUR (+20%) |
|---|---|---|---|
| 2-4 images in same project | 10% discount | 10% discount | 10% discount |
| 5-9 images in same project | 15% discount | 15% discount | 15% discount |
| 10-24 images in same project | 25% discount | 25% discount | 25% discount |
| 25+ images in same project | Quote required | Quote required | Quote required |
| Annual editorial client package | From £3,500 | From $4,550 | From €4,200 |
| Annual corporate website package | From £5,000 | From $6,500 | From €6,000 |
| Archive/library research and clearance support | From £150 per hour | From $195 | From €180 |
7. Uplifts and additional charges
| Factor | Public rate treatment |
|---|---|
| No visible attribution / credit omitted | Use the royalty-free/no-credit rate, or +100% if omitted from an attribution-only licence |
| Prominent placement (homepage hero, lead image, masthead, cover) | +50% to +150% depending on prominence |
| Paid advertising / sponsored distribution | +100% minimum unless already priced as advertising |
| Worldwide territory or multi-market publication | +50% minimum unless included in quote |
| Term extension from 1 year to 3 years | +50% |
| Term extension from 1 year to 5 years | +100% |
| Perpetual use | +150% unless included in a written royalty-free scope |
| Cropping, retouching, editing, montage or derivative work | +25% minimum; approval may be required |
| Template, sublicence, client-resale, stock redistribution or syndication | Quote required; not included in standard licences |
| Archive research, image identification, clearance and evidence work | From £150 / $195 / €180 per hour; minimum charge may apply |
| Exclusive licence | Quote required; normally from £10,000 / $13,000 / €12,000 per image |
| Copyright assignment | Quote required; normally from £25,000 / $32,500 / €30,000 per image |
| Late payment / administration / recovery work | May be charged where permitted by law or contract |
8. Charitable, education and public-benefit use
- UK registered charities, state schools and NHS organisations may qualify for up to a 95% discount on advance licences for non-commercial or public-benefit uses.
- Equivalent discounts may be considered for recognised non-profit, public school, hospital, library, museum and public-benefit organisations in the relevant market.
- Discounts are discretionary, must be agreed in writing before use, and do not automatically apply to paid advertising, merchandise, resale, political activity, commercial partnerships or retrospective enforcement matters.
- Community, heritage and educational projects may ask for a reduced quote where the use is modest, credited and non-commercial.
9. Standard licence conditions
- All prices are exclusive of any applicable VAT, sales tax, withholding tax, transfer charges, card fees or payment charges.
- Unless expressly stated, all licences are non-exclusive, non-transferable and limited to the named client, project, media, territory and term.
- No sublicensing, resale, redistribution, stock-library upload, template use, AI training, NFT/tokenised asset use, data-set use or model-training use is permitted without specific written permission.
- Attribution licences require a visible credit in a reasonably prominent form, normally: Photo: [Photographer/79 Pixels] / www.79pixels.website, plus any source or licence notice required for that image.
- Royalty-free means no ongoing per-view royalty within the written scope. It does not mean free of copyright, exclusive, transferable, unlimited, or suitable for every use.
- A retrospective licence resolves only the identified historic use described in writing. It does not authorise future use or additional uses discovered later.
- The client is responsible for checking whether separate permissions are needed for trademarks, private property, people, artworks, locations, cultural heritage, privacy, data protection, advertising standards or other third-party rights.
- A licence is effective only once agreed in writing and paid for unless 79 Pixels expressly agrees otherwise.
- 79 Pixels reserves the right to refuse any licence request, including uses that are misleading, defamatory, unlawful, politically sensitive, reputationally harmful, or inconsistent with the photographer’s moral rights.
10. Examples
| Scenario | Likely category | Indicative rate |
|---|---|---|
| A UK company uses one image in a public corporate news post without attribution and then removes it | Single-use corporate/news web use | £595 / $775 / €715 |
| A UK business uses a photograph in a normal commercial article or blog post | Commercial editorial/news web article | £595 credited or £995 no-credit |
| A UK commercial use requires a standard retrospective web regularisation | Standard commercial web retrospective use | £795 |
| A US publication uses an image in an online article without credit | US commercial editorial/news web article no-credit | $1,295 |
| An EU company uses one photograph on a service page without licence records | EU commercial no-credit/source-not-particularised retrospective band | €1,195 |
| A publisher wants a photograph on a magazine front cover | Editorial print front cover | From £2,000 / $2,600 / €2,400 credited |
| A travel brand wants an image for paid social adverts | Paid social media advert or sponsored post | From £2,000 / $2,600 / €2,400 |
| A company wants 10 images for a single online guide | Main use category less volume discount | 25% discount on base advance rates |
Contact and purchase
To request a licence, quote or permission, contact: info@79pixels.net | www.79pixels.website
This rate card is provided for public guidance and may be updated from time to time. A binding licence is created only by written agreement issued by 79 Pixels or its authorised representative. These rates are valid from 1 January 2026 unless superseded by a later public rate card or written quotation.